Swaroop Reddy Gayam. “Enhancing Customer Experience in E-Commerce With AI: Techniques for Chatbots, Virtual Assistants, and Personalized User Interfaces”. Journal of AI-Assisted Scientific Discovery 4, no. 1 (May 28, 2024): 290–337. Accessed October 7, 2024. https://scienceacadpress.com/index.php/jaasd/article/view/144.