Vol. 4 No. 1 (2024): Journal of AI-Assisted Scientific Discovery
Articles

Unlocking the Potential of Customer 360 with Big Data and AI: A Strategic Framework for Customer Intelligence and Predictive Analytics in Industry 4.0

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  • Fatima Ali
Fatima Ali
Professor of Healthcare Data Analytics, Sahara Institute of Science and Technology, Cairo, Egypt
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Published 22-01-2024

Keywords

  • Customer 360,
  • Artificial Intelligence,
  • Customer Intelligence,
  • Predictive Analytics,
  • Personalized Marketing,
  • Data Integration
    • ...More
    Less
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

How to Cite

[1]
F. Ali, “Unlocking the Potential of Customer 360 with Big Data and AI: A Strategic Framework for Customer Intelligence and Predictive Analytics in Industry 4.0”, Journal of AI-Assisted Scientific Discovery, vol. 4, no. 1, pp. 18–35, Jan. 2024, Accessed: Nov. 21, 2024. [Online]. Available: https://scienceacadpress.com/index.php/jaasd/article/view/8

Abstract

This paper proposes a strategic framework for leveraging the convergence of big data and artificial intelligence (AI) to construct robust Customer 360 solutions, tailored for the demands of Industry 4.0. The framework emphasizes the synthesis of customer intelligence, predictive analytics, and personalized marketing strategies to foster heightened customer engagement and catalyze business expansion within the contemporary industrial landscape. Through the amalgamation of advanced data analytics techniques and AI-driven algorithms, organizations can unlock the latent potential within their customer data repositories, thereby gaining profound insights into consumer behavior, preferences, and trends. By harnessing the power of AI, specifically machine learning and deep learning algorithms, businesses can transcend traditional data processing limitations, enabling the extraction of actionable insights in real-time. The strategic framework outlined herein delineates a systematic approach to deploying Customer 360 solutions, encompassing data acquisition, integration, analysis, and application stages, within the context of Industry 4.0. Furthermore, it elucidates the pivotal role of personalized marketing strategies in fostering enduring customer relationships and driving sustainable business growth. This paper underscores the transformative potential of Customer 360 solutions, underpinned by big data and AI technologies, in reshaping the contemporary business landscape, and offers actionable insights for organizations seeking to capitalize on these emerging trends.

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