Vol. 4 No. 1 (2024): Journal of AI-Assisted Scientific Discovery
Articles

Advancing Business Intelligence with Big Data and AI: The Convergence of Customer Insights and Predictive Analytics for Competitive Advantage

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  • Giulia Bianchi
Giulia Bianchi
Associate Professor, Biomedical Informatics Department, Venezia Institute of Technology, Venice, Italy
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Published 10-01-2024

Keywords

  • Business Intelligence,
  • Big Data,
  • Artificial Intelligence,
  • Predictive Analytics,
  • Customer Insights,
  • Competitive Advantage,
  • Predictive Modeling
    • ...More
    Less
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

How to Cite

[1]
G. Bianchi, “Advancing Business Intelligence with Big Data and AI: The Convergence of Customer Insights and Predictive Analytics for Competitive Advantage”, Journal of AI-Assisted Scientific Discovery, vol. 4, no. 1, pp. 1–17, Jan. 2024, Accessed: Nov. 22, 2024. [Online]. Available: https://scienceacadpress.com/index.php/jaasd/article/view/7

Abstract

In today's rapidly evolving digital landscape, the convergence of big data and artificial intelligence (AI) has revolutionized business intelligence (BI), enabling organizations to extract actionable insights from vast volumes of customer data. This paper explores the synergy between big data and AI in BI, focusing on advanced analytics techniques like predictive modeling, machine learning, and sentiment analysis. By leveraging these techniques, businesses can gain a competitive advantage in Industry 4.0 by understanding customer behavior, preferences, and trends more comprehensively than ever before. This research underscores the importance of integrating big data and AI in BI strategies to unlock the full potential of customer insights and drive strategic decision-making.

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